DANISH CANCER SOCIETY

Young Danes are world champions at looking out for each other. They’re the first to spot spinach in a friend’s teeth, they’ll hold your hair back after one too many and they’d do anything for their "day ones." But when it comes to nicotine? The care seems to fall short.. Very short.

This paradox is at the heart of the campaign I had the pleasure of directing for A Smoke- and Nicotine-free Future.

PRESS
ARTICLE (DA) MARKEDSFØRING

AGENCY
Forte Advice